Privacy & terms

What Yue is

Yue is a digital companion that shares cultural and informational content rooted in Chinese postpartum tradition (坐月子). Yue is not a medical service. It does not diagnose, treat, cure, or prevent any condition. It does not replace your midwife, health visitor, GP, or obstetrician.

Health, regulatory, and safety

We make no health, nutrition, medicinal, or therapeutic claims about any food, drink, or herb featured in Yue. Where we describe a dish using traditional Chinese medicine concepts (such as “driving out wind” or “rebuilding blood”), we are reporting cultural meaning, not asserting a medical effect. We have written the app in line with the UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code), the UK Nutrition and Health Claims Regulation, EU Regulation 1924/2006, and the Nederlandse Reclame Code.

For heavy bleeding, fever, severe pain, signs of infection, signs of postnatal depression, or any thoughts of harming yourself or your baby, contact your midwife or call 111 (UK) or 112 (NL or rest of EU) without delay. In an immediate emergency call 999 (UK) or 112 (NL / EU).

Some traditional ingredients and herbs may not be appropriate during breastfeeding, with prescription medication, or with certain conditions including clotting disorders. Always check with your clinician.

Data we hold

For this release, your due date, birth date, birth type, postcode, partner phone number, and disclaimer acceptance are stored locally on your device only. We do not transmit them to a server. Payment is processed by Stripe under their privacy policy; we receive only confirmation that you paid. You can delete all of it by clearing the app data on your device.

Refunds

14-day refund, no questions asked. Email hello@yuesaozi.com.

Pricing & affiliate disclosure

Pricing shown for retailers is taken from publicly listed prices and may be out of date. Always confirm at checkout. Some retailer links may include an affiliate tag, which never increases the price you pay.

Data controller & contact

Yue is operated by [Your NL company name], registered with the Dutch Chamber of Commerce (Kamer van Koophandel). Data controller for the purposes of the EU General Data Protection Regulation (GDPR / AVG) and, where users are based in the United Kingdom, the UK GDPR.

KvK [number] · BTW (VAT) [number]
[Registered address, the Netherlands]
Email: hello@yuesaozi.com

Supervisory authority for personal data: Autoriteit Persoonsgegevens (NL). UK residents may also lodge a complaint with the Information Commissioner's Office (ICO).